By Apr 02, 2024 09:08:56 24 minutes ago read
Customers love discounts, and a whopping 80% of them say they'd try a new brand if it offered them a discount. Not only this, but in a survey by GreenPromoCode, 95.6% of participants agreed that they seek a coupon while shopping. Yes, it's true! So, to make customers feel valued and attract new ones, businesses offer various types of discounts and promotions. One such is single-use promotion codes.
These promo codes allow you to incentivize purchases, reward loyal customers, and prevent the abuse of discount codes. Want to know more about single-use coupon codes, their working, benefits, and usage? Let's begin!
As the name suggests, single-use promo codes combine unique letters, numbers, or both. These codes are sent to customers via email as a Thank-You message for their purchase or subscription or along with an apology letter for late shipment. For instance, customers may come across a single-use promotion code from their favorite brand in a welcome email that looks like this: "X134JK%ASJNQ" and offers a 10% discount on usage.
Now that you are aware of single-use promotion codes, you must be wondering about their difference from multi-use coupon codes. Here's an overview of this:
Redeemability: Single-use promo codes can be used only once by a single user. On the other hand, multi-use promo codes can be redeemed by any number of customers at any number of times.
Use Cases: Single-use discount codes are used for targeted promotions and are often sent via email or loyalty programs. Multi-use promotion codes, in contrast, are suitable for general promotional campaigns targeting a broad audience and increasing brand awareness.
Tracking: It's easy to track a single-use promotion code usage to get an idea of the effectiveness of your marketing campaigns. However, a multi-use coupon code is used by multiple customers plenty of times, which makes it difficult to determine the results of your campaigns.
The working of single-use promotion codes is simple! First, a business creates a unique coupon code with the help of online platforms or software. Once the code is generated, it's sent to a customer via email or physical copy.
When the customer comes to purchase their favorite products from the business, they enter the promo code during the checkout process. The system checks the validity of the code, and if it's authentic, customers will get an immediate discount on their purchase. Once the promotion code is used, it becomes deactivated and can't be used for another purchase.
The process of getting single-use promotion codes is quite straightforward. All you've to do is follow the given steps, and you'll be done:
Open the Coupon Configuration tab and fill in details like:
That's all. Your single-use promotion code creation is complete. You can repeat the same process to create multiple single-use coupon codes to reward different customers.
You can use the single-use promotion codes for people who have recently purchased from your business or abandoned their cart. Let's discuss it in detail:
Many times, customers come to your business and add their favorite products to the cart but don't proceed to checkout. This process is known as cart abandonment. Businesses can use single-use promotion codes to get these customers to shop from them.
For instance, you may send a cart abandonment recovery email to the customer on their email along with a unique discount or promotion code. The purpose is to attract the customers back to purchase by giving them a personalized discount offer.
Businesses can use single-use coupon codes to celebrate the anniversary or birthday of their loyal customers. This personalized and targeted marketing adds a special touch to customer experience, making them feel valued.
For instance, looking at the customers' personal information in your database, you can send out birthday or anniversary emails. The email should have a congratulatory message expressing how thankful you are for their contributions towards your brand, and the single-use promotion code should be shared as a token of appreciation.
Once a customer purchases your products, you should send them a post-purchase email featuring a unique single-use discount code. This approach acknowledges customers' efforts and offers them an enticing incentive to make another purchase right away. You get more business, and customers get financial benefits, which is a win-win for both parties.
There are various examples in which you can use a single-use promotion code. Let's discuss some:
Suppose you are a furniture brand looking to offer single-use promotion codes to your existing loyal customers to reward them. You'll simply leverage an online platform to create a discount code that may look like "Summer123furnitureXYZ" or something else to provide 10% off on your sofa collection.
You can set the duration of the code validation to 2 months or whatever period you want, which means customers can avail themselves of this discount only once within this timeframe. This not only incentivizes the customer but creates an urgency to invest in your sofa collection.
Let's consider you own a clothing brand and want to provide a single-use promotion code to new customers who subscribe to your email newsletter. You can create a discount code "WINTER123GHB."
Send it to the customers via email, promising them a tempting discount of 20% off on their next purchase from your winter collection. This will push new customers to subscribe to your email newsletter and entice them to explore your winter collection, ultimately making purchases.
Let's now discuss the many benefits of single-use promotion codes:
Do you know that 80% of buyers say they prefer to shop from brands that use personalization? While another statistic reveals that personalization can increase the efficiency of ads by 10 to 30 times, which is huge.
Businesses can use single-use promotion codes to offer personalized and targeted discounts to each customer. For instance, you can look at a customer's profile and previous site interaction to get an idea about their interests and shape the discount offer accordingly. This will make the customer feel valued, increasing loyalty and overall sales.
One of the most important benefits of single-use promotion codes is that they are easy to track. Businesses often assign a unique code to each promotion. This helps you monitor the redemption rates, check the success of different marketing initiatives, and calculate overall ROI.
For example, if the single-use discount codes were sent as part of a welcome series, you can track how many people actually used the promotion. This allows you to better understand what resonates with customers' interests and refine marketing campaigns to yield better results.
People often share promotional coupon codes with their friends or on social media, which adds a burden to the brand. However, single-use promotion codes come as a sigh of relief in this situation. These unique promo codes can only be used once by a single customer.
So, even if someone shares the code with their friend, only one of them can actually avail of the discount. This prevents discount abuse and ensures only the intended recipients—loyal customers or new subscribers—can benefit from the promotion.
Single-use promotion codes are a great way to incentivize your existing and new customers. They prevent unauthorized discount sharing and drive more business to your brand. You can easily create a single-use promo code for your brand via an online platform and share it with the end consumer through email, SMS, or loyalty programs.
Looking to grab some amazing single-use promotion codes for your favorite brands? GreenPromoCode is what you need! We bring you plenty of discounts and deals on top-notch brands so you can shop for your favorite products without breaking the bank.
Get in touch with us today and start saving on your purchases!